MGMT Digital joins NOLA Detox for five-year anniversary celebration

MGMT Digital CEO Zach Gross visited New Orleans earlier this month to join NOLA Detox and Recovery Center as the organization marked five years of addiction treatment rooted in the local community. The celebration highlighted the partnership between the behavioral healthcare marketing agency and the recovery center as NOLA Detox looks to expand its reach.

Why it matters: - NOLA Detox’s five-year milestone underscores the role community-based recovery can play in addiction treatment. - MGMT Digital’s continued work with NOLA Detox shows how behavioral healthcare marketing can support patient access by helping organizations tell their story and reach the people who need services.

What happened: - MGMT Digital CEO Zach Gross traveled to New Orleans earlier this month to attend NOLA Detox and Recovery Center’s five-year anniversary celebration. - The event marked half a decade of addiction treatment rooted in the New Orleans community. - MGMT Digital has led NOLA Detox’s digital marketing efforts since early 2026. - Gross said the anniversary gave him a firsthand look at the community co-founders Dan Forman and Chris Copeland have built.

The details: - NOLA Detox was founded by two New Orleans natives and builds the recovery experience around the city’s food, music and sense of community. - The anniversary celebration featured the Copeland food truck, a giant waterslide, music and dancing. - The NOLA Detox team reflected on its origin story, shared memories from the first five years and discussed its vision for the future. - Gross said the celebration showed how much heart the owners have put into the community and how seeing clients celebrate their recovery reinforced his pride in the work MGMT Digital does with partners. - MGMT Digital describes its work in behavioral healthcare as centered on collaboration and understanding the communities its clients serve. - MGMT Digital provides paid advertising, search engine optimization, website design, branding and social media management for addiction treatment organizations.

Between the lines: - The visit highlights a marketing relationship that goes beyond promotion and leans into community identity. - For NOLA Detox, the anniversary event served as both a celebration and a signal that the center wants to keep growing its presence in New Orleans. - For MGMT Digital, the partnership reinforces a positioning strategy focused on authentic healthcare storytelling rather than broad, generic advertising.

What's next: - MGMT Digital will continue supporting NOLA Detox as the recovery center works to expand its reach and connect more people with its mission. - NOLA Detox is looking ahead to its next five years with plans tied to growth and broader community impact.

The bottom line: - The anniversary put a spotlight on a local recovery provider and the marketing partner helping extend its message to more people in need.